An extension of the "Zelle Family" concept (a married couple who won't stop talking about Zelle), these were the hero images for Zelle's out-of-home (OOH) media campaign in 2022. Scroll down to see the design concept and OOH placement samples!
The images
The Design Concept
The OOH placements
My role: Art Director; Prop & Wardrobe Stylist
Agency partners: Pereira O'Dell; Moses Kelany | Photographer: Justin Bettman
