This 2020 brand recognition campaign showcased various Zelle use cases, product benefits, and where to find Zelle. We wanted to express the fresh, uplifting brand personality of Zelle while keeping in tone with the pandemic (many consumers in our target audience were laying low and avoiding large social gatherings).
My role: Art Director; Prop & Wardrobe Stylist
Agency partner: Pereira O'Dell | Photographer: D. Sweeney
