During the 2024 U.S. presidential race, I collaborated with Creatives for Harris (now Public Works Assembly), a volunteer organization formed to support Kamala Harris's candidacy. The "Cat Lady Café" concept involved a social media campaign and cat lady-themed pop-ups in cafés across the country. Our goal was to drive awareness and voter registration, as well as to educate voters on Harris's policies.
Our launch event was canceled due to a hurricane on the East Coast, and we also had several volunteers drop out at the last minute, so the project didn’t go as planned. Nonetheless, I'm proud of the effort, and it was so much fun to be a part of!
I designed this e-book to help café owners participate by spreading awareness on social media, decorating their cafés, and donating proceeds to the campaign.
My role: Design Lead
Contributors: Kassandra Pollard (Creative Director), Emely Perez (Brand Designer), Jana Hoffman (Copy Lead)
